Luis Alberto Rodriguez Mastache currently serves as Country Manager for Mexico, Central America, and the Caribbean at J.R. Simplot Company, where responsibilities include strategic development and execution for the company's categories and products in North LATAM. Under Luis Alberto's leadership, the region has achieved outstanding financial results, marked by record volume growth and consistent double-digit profitability. Previous experience includes a tenure at General Mills spanning from March 1998 to January 2015, where positions held ranged from Sales & Supply Chain Director to Innovation Team Leader, contributing to significant market leadership for the Nature Valley brand in Mexico. Luis Alberto began a career at Dawn Foods Global in regional sales before advancing through various leadership roles. Educational background includes an extensive series of master's programs at IPADE Business School and a master's degree in Business Administration from Tecnológico de Monterrey, as well as a certificate in Negotiation from Ivey Business School.
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