Umashankar Natarajan is an experienced marketing professional specializing in demand generation and lead generation with a career spanning over a decade. Currently serving as the Head of Demand Generation at SimpliContract since May 2025, Umashankar previously held positions as Demand Generation Manager at both Avaamo and SimpliContract. Earlier experiences include a Lead Generation Specialist role at LeadWalnut and various digital marketing and blogging initiatives, along with freelance writing for The Hindu. With a strong foundation in digital marketing strategies, Umashankar has developed go-to-market plans, coordinated cross-functional teams, and utilized data analytics to optimize campaigns, contributing significantly to marketing efforts across multiple organizations. Umashankar holds a Bachelor of Science (BSc) in Computer Science from Jamal Mohamed College.
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