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Tata WU is a seasoned professional currently serving as the Global Product Marketing Manager at Signify since June 2021, focusing on Digital Conventional Products in the Far East and Pacific Regional Markets. Key responsibilities include managing pricing strategies across various market channels and overseeing global product portfolio management to align with local market demands. Prior experience includes a brief role as Key Account Manager at SBM Offshore and serving as a consultant for a digital transformation project. With a background as a Sr. Key Account Manager at Bostik and a Sales Supervisor at Shanghai Santek, Tata possesses extensive expertise in account management and sales within diverse industries. Tata holds an MBA from EDHEC Business School and a Bachelor's degree in Japanese Language and Literature from Ningbo University of Technology.