Gianella Company Caipo is a marketing professional with extensive experience in the B2C sector, currently serving as a Marcom Specialist for Signify, focusing on the South Latin American markets of Peru, Chile, Argentina, and Uruguay since August 2016. Previously, positions at Microsoft Perú included Channel Marketeer and Partner Channel Marketing Manager, where responsibilities encompassed customer acquisition, demand generation for SMBs, and partner development. Early career roles involved internships in sales marketing and community management, providing foundational skills in digital marketing and sales analysis. Gianella holds educational qualifications in Digital Marketing and Strategic Marketing Management from reputable institutions, including General Assembly and Universidad del PacÃfico, alongside a degree in Marketing from Universidad de Lima.
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