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Amit Gupta is a seasoned professional in data science and analytics, currently serving as the Global Data Science Delivery Lead at Sigmoid since February 2024. Prior to this, Amit held the position of Client Partner and Practice Head of Marketing Analytics at Fractal Analytics, where responsibilities included leading marketing effectiveness measurement and optimizing capabilities to drive business growth. Amit's extensive experience also includes roles as Head of Modeling & Analytics at Vodafone, focusing on customer value management, and Vice President of Advanced Analytics at Fractal Analytics, where expertise in marketing optimization and advanced analytics techniques was demonstrated. Amit began the career with a project internship at Nielsen Marketing ROI and has a background in architectural design from Shalini-Amit Design Consultants. Amit holds a PGDM in Business Management from the Indian Institute of Management Ahmedabad and a B.Arch. in Architecture from the Malaviya National Institute of Technology Jaipur.