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Fred Studer is a seasoned marketing executive with over 23 years of experience in the high-tech industry. Currently serving as the Chief Marketing Officer at Sigma and a Board Advisor at Princeville Capital, Studer has held prominent CMO positions at PowerSchool, TIBCO, FinancialForce, and Gigamon, where key achievements included leading branding refreshes and driving market strategies. Additionally, Studer has extensive experience at Microsoft, managing teams for Microsoft Dynamics and overseeing U.S. revenue for Microsoft Office and Office 365. Prior roles at Oracle Corporation and IQ4HIRE further solidified Studer's expertise in market assessment, brand strategy, and public relations. Studer holds a Bachelor’s degree in Finance and Accounting from the University of Colorado Boulder.