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Lana Leles is the Co-founder and Head of Product at Sideup, a fintech company in London, where they leverage over 10 years of experience in developing digital products. They possess a strong background in product management, utilizing methodologies such as Scrum, Kanban, and OKR, and have a passion for customer experience and user experience. With a career spanning over 20 years in the financial sector, Lana's expertise includes retail banking, UX design, and risk management. Prior to their role at Sideup, they served in various capacities at Banco do Brasil, Infleux, and Callist Companhia Digital, contributing significantly to product ownership and management. Lana holds degrees in Organizational Communication and Archival Science from Estácio and Universidade de Brasília, respectively.