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Hayoung Kim is a Senior Key Account Manager in Cross-border eCommerce at Shopee, with experience since April 2020 managing seller relationships, online sales strategies, and marketing for Korean brands across Southeast Asia and South America. Prior to this role, Hayoung served as Brand Marketing Manager for 카닥 Cardoc from July 2019 to March 2020, overseeing digital ad campaigns and managing brand marketplaces for automotive brands. Initially, an intern at Shopee in early 2019, Hayoung focused on acquiring and onboarding Korean cross-border sellers. Educational qualifications include a Bachelor's degree in Economics from 성균관대학교, supplemented by an exchange program at The Berlin School of Economics and Law.