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Sergio Baez Torres is a Trade Marketing Lead in Mexico with eight years of experience in strategic planning and execution of initiatives aimed at enhancing sales results and customer relations. Currently working at SharkNinja, they previously held positions at L'Oréal, Franslux, and The Estée Lauder Companies Inc., focusing on sales coordination and trade marketing. Sergio is pursuing a degree in Marketing and Advertising in Digital Environments at Universidad del Valle de México, building on their earlier academic background at Universidad Anahuac.