Service Motor Company is a fifth-generation family owned and operated company that was established in 1916.  We are an Agricultural, Construction, and Lawn & Garden Equipment Dealership.  Service Motor Company has 6 stores located in Northcentral/Northeastern Wisconsin including Dale, Fond du Lac, Green Bay, Stevens Point, Seymour, and Wausau.  We carry the following brands:  Case IH, Case, Kubota,  Skytrak, Claas, Nitro, plus many more!


Mission Statement:
"The Service Motor Company family provides quality people, products, and services to maximize Customer's equipment potential."​

Our Vision:
To provide the ultimate customer experience.

Our Values:
HONESTY - Do what you say, say what you do, and follow through.
DEPENDABLE - Available when needed by co-workers and customers.
TEAM PLAYER - Committed to the whole, not an individual cause.
DEDICATED - Supportive and cooperative.
INTEGRITY - Doing what's right when no one is looking.
EMPOWERMENT - We encourage positive communication between individuals and departments and the exploration, development, and application of new ideas.

Agriculture & Farming

Construction

Service Motor Company

Service Motor Company's headquarters in Dale, WI, United States

James Sommer

Kevin Sommer

The Operations Team at Service Motor Company is responsible for ensuring smooth and efficient day-to-day business functions across all locations. They coordinate sales and inventory management, oversee employee training and safety, and handle payroll and benefits, all while maintaining open communication with other departments. Their primary goal is to optimize operational processes to enhance the customer experience and support the company’s mission of delivering quality service and products.

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Service Motor Company

Org chart

Teams

Operations Team

Offices

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Service Motor Company

Org chart

Teams

Operations Team

Offices

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