SEFA, Supply & Equipment Food service Alliance, LLC, is a nationwide network of leading supply and equipment dealers and manufacturers. Founded in 1986, by Tedde Reid, SEFA has grown to be the industry’s leading foodservice buying, marketing, and training group.

Food & Beverage

Marketing

Training

SEFA

SEFA's headquarters in Barrington, Australia

Kelly Cain

Chris Perrotte

Rachael Weaver

The Leadership Team at SEFA drives the strategic direction of the company by overseeing key areas such as portfolio management, information technology, marketing, and business development. Comprised of senior executives, this team collaborates to enhance operational efficiency, foster innovation, and strengthen partnerships within the foodservice industry, ensuring SEFA remains a leader in supply and equipment solutions.

Leadership Team

The Finance and Administration Team at SEFA is responsible for overseeing the company's financial health and operational efficiency. They manage budgeting, financial reporting, and compliance, while also coordinating administrative functions to support the overall strategic objectives of the organization. This team ensures that resources are allocated effectively and drives initiatives that enhance profitability and operational effectiveness.

Finance and Administration Team

The Marketing and Content Team at SEFA is responsible for developing and executing marketing strategies that enhance brand visibility and drive sales for the foodservice industry. This team creates compelling content for various platforms, manages the company's online presence, and leverages e-commerce solutions to connect dealers and manufacturers. Through innovative campaigns and targeted messaging, they ensure SEFA remains a leader in the foodservice market.

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SEFA

Org chart

Teams

Leadership Team

Finance and Administration Team

Marketing and Content Team

Offices

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SEFA

Org chart

Teams

Leadership Team

Finance and Administration Team

Marketing and Content Team

Offices

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