Al Scheid first saw untapped potential in Monterey County in 1972 when the wine region was in its infancy. What started as a grape growing operation that sold 100% of its production to other wineries has evolved into a vertically integrated grapes-to-glass family business focused on global and private label brands. At Scheid Family Wines, we embrace continuous advancement and innovation, including the adoption of new approaches and technologies in the vineyard and winery that lessen the impact on the environment and identify opportunities for growth.

Based in Monterey County, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to 125 homes in the local community. Our estate vineyards have been certified sustainable since 2014 along with the estate winery since 2018. We currently farm over 600 acres of organically certified vineyards.

The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (made with organic grapes), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to 30 countries and is one of the largest producers of nationally distributed exclusive brands.


Agriculture & Farming

Renewable Energy

Scheid Family Wines

Scheid Family Wines' headquarters in Salinas, CA, United States

This department focuses on managing and enhancing the overall guest experience and service quality in hospitality settings.

Hospitality Services

The Marketing and Sales team at Scheid Family Wines is responsible for developing and executing strategies to promote the company's diverse portfolio of high-quality wines both domestically and internationally. This includes overseeing brand management, implementing targeted digital marketing campaigns, and building strong relationships with distributors and retailers to drive sales growth. Additionally, the team focuses on identifying emerging market trends and leveraging innovative approaches to enhance brand visibility and foster long-term customer loyalty.

Marketing and Sales

The Leadership Team at Scheid Family Wines drives the strategic vision and operational excellence of the company. Comprising the President & CEO, Chief Planning Officer, Chief Marketing Officer, Chief Financial Officer, and Executive Vice President, this team collaborates to innovate and enhance the brand's market presence while ensuring sustainable practices across vineyard and winery operations. They focus on strengthening global distribution, optimizing growth opportunities, and fostering a culture of continuous improvement within the family-owned business.

Leadership Team

This department oversees regional sales strategies and performance across various geographical areas.

Sales Management

The Winemaking and Compliance team at Scheid Family Wines is responsible for overseeing the entire winemaking process, from grape cultivation to final production, ensuring the creation of high-quality, sustainably produced wines. This team works closely with viticulture technicians and winemakers to implement innovative techniques and maintain strict adherence to regulatory standards and sustainability certifications. Their efforts ensure that every bottle reflects the company's commitment to excellence and environmental stewardship while navigating the complexities of global wine distribution.

Winemaking and Compliance

This department oversees the production and quality assurance of wine from grape sourcing to final bottling.

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People (2)

Jobs (0)

Other teams

Marketing and Sales

Leadership Team

Sales Management

Winemaking and Compliance

Winemaking Division

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People (2)

Jobs (0)

Other teams

Marketing and Sales

Leadership Team

Sales Management

Winemaking and Compliance

Winemaking Division

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