Rob Scruggs is an accomplished executive with extensive experience in digital transformation and customer experience across various industries. Currently serving as Chief Digital Officer at SCAN since 2024, Rob previously held significant roles including Head of Digital Transformation at AllianceBernstein, where responsibilities included leading overarching digital business strategy and innovation initiatives. As Chief Digital Officer at Dollar General, Rob contributed to substantial revenue growth by overseeing the retailer’s digital strategy and enhancing customer journeys. Earlier experience includes leadership positions at Bank of America Merrill Lynch, E*TRADE, J.P. Morgan, and various roles in UX and digital strategy at CNA Insurance, Capgemini, and New Line Cinema. Rob possesses a BA from the University of Memphis and studied at Parsons School of Design.
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