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Roderick Crawford is the Senior Vice President at SAS Northern Europe, where they lead a team focused on leveraging AI, advanced analytics, and cloud analytics to drive innovation for large organizations. Prior to this role, Roderick served as the Director of the Public Sector in the UK and Ireland and held various strategic positions at IBM, including Director roles across multiple regions in Africa. Roderick's extensive experience in sales and management dates back to roles at HP, Xerox, and 3i, contributing to a robust background in technology and business development. Roderick earned a BA in Business Studies and Management Science from Sheffield Hallam University.