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Steve Ruschill is a Managing Principal Architect at SAP, specializing in customer advisory and digital transformation. With over two decades of experience, Steve has held various leadership roles, including Senior Enterprise Architect and Director of North America for SAP Commerce, where they enabled organizations to align technology with business goals. Steve's career began at Electronics Boutique as an Area Manager and has evolved through positions at Hallmark Cards, where they made substantial contributions to digital strategy and marketing technology. They earned a BA in Economics from the University of Iowa, underscoring their strong foundation in bridging business strategy with technology architecture.