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Patrick Fritz is currently the Global Lead for Intelligent Spend & Business Network Customer References at SAP, where they drive the global reference strategy and optimize recruitment and activation of references. Previously, Patrick held several key roles at SAP, including Director of Customer References and Global Customer Reference Manager, and worked in payables enablement and customer engagement at SAP Ariba. Their early career included positions in athletic communications and as a production intern, showcasing a strong foundation in broadcasting and digital marketing. Patrick earned a degree from Allegheny College, further enhancing their diverse skill set in communications and customer relations.