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Natalia Ivanova is currently the VP and Head of Business Transformation and Architecture for Southeast Asia at SAP. With extensive experience at SAP since 2008, Natalia has held various roles, including Senior Industry Business Solution Architect, COO for SAP Labs CIS, and VP of Services Industries and Digital Leadership in Asia Pacific Japan. Natalia's expertise encompasses business transformation, strategic consulting, and customer engagement, contributing significantly to innovation and digital transformation initiatives within the technology sector. Additionally, Natalia holds multiple degrees from esteemed institutions, including a Master’s in Economics from the Finance University under the Government of the Russian Federation and various certifications from INSEAD.