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Michelle Schooff is a versatile and innovative marketer currently serving as Vice President of Industry Product Marketing Strategy for Agribusiness and Chemicals at SAP. With over two decades of experience, they have held key roles in marketing and client relations at various companies, including Lawson Software and Wilson Learning. Michelle’s entrepreneurial spirit is evident in their current ownership of Arch + Cable Hotel and Hotel Alexander Minnesota, where they focus on providing unique and luxurious hospitality experiences. Their notable achievements include developing award-winning marketing strategies and driving significant revenue growth for multiple industries.