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Max Hafner is a Senior Value Advisor at SAP, specializing in value engineering and AI to support executives in making strategic decisions that drive ROI at scale. With a global background in engineering, international business, and analytics, Max has worked in the UK and holds two Master of Science degrees in International Business and Business Analytics in the US. In their current role, they assist major manufacturing and automotive clients in Germany, focusing on operational improvements and sustainable growth. Previously, Max held positions at DB Cargo AG as a Project Engineer and completed an internship at Unilever in digital transformation.