Kevin Liu is an accomplished marketing professional with extensive experience in integrated marketing communications, product marketing, and content strategy. Beginning a career at Microsoft, Kevin optimized campaigns for the Windows and Devices portfolio and later co-led marketing initiatives for consumer and commercial sectors. Transitioning to SAP, Kevin held several leadership roles, including Global Director of Marketing for Cloud ERP, where a focus on digital demand generation and content marketing drove impactful results. Currently, Kevin serves as Global Director of Marketing, Content Strategy & Planning at SAP, and also shares expertise as Lead Instructor for the Digital Marketing Course at BrainStation. Kevin’s educational background includes a Honours Arts and Business degree in Speech Communication & Marketing from the University of Waterloo.
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