Ignacio Pascual serves as the Country Manager at SAP Perú y Ecuador since August 2025. Prior to this role, Ignacio held multiple senior positions at Atento, including Director Comercial y Transformación from May 2022 to August 2025, where responsibilities included leading commercial teams and overseeing digital transformation initiatives. Ignacio also served as Director Comercial de Nuevos Negocios Sudamérica, focusing on new business generation and client acquisition across the region. Earlier experience at Atento Perú involved overseeing commercial operations in Argentina, Peru, and Uruguay, and managing a portfolio of strategic clients. Ignacio's career began at Telefónica, where roles encompassed managing commercial channels and marketing strategies for the SME segment. Ignacio holds a Master's degree in Management & Business from Pontificia Universidad Católica Argentina and a Bachelor's in Marketing and Administration from Universidad Abierta Interamericana.
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