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Gloria Abadín has extensive experience in marketing, public relations, and event management across various sectors. Starting as an Assistant at Mediaset España, Gloria progressed to roles such as Account Executive at Argenta Comunicación and PR/Marketing Assistant at Free Holdings. Noteworthy positions include Mobile World Congress Customer Care Coordinator at GSMA, Patient Advocacy and Alliance Development at Pfizer, and Event Coordinator at Telefónica Digital. Gloria has held senior marketing positions at Criteo, including Marketing Manager for Iberia, and served as Senior Field Marketing Manager at SAP Concur. Currently, Gloria is the Director of Field Marketing EMEA South at SAP. Educational qualifications include a Master's degree in Public Affairs Corporate and Business Communication from Universidad Complutense de Madrid and a Master's in Protocol and Event Organization from ISPE.