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Christian Straub is a Senior Advisory Leader for Middle & Eastern Europe, currently heading Customer Advisory for Finance, S/4HANA, and Spend Management. Christian has held various roles at SAP, including Principal Consultant and Head of Customer Advisory, where they drove finance transformations and managed regional initiatives in sustainability and innovation. Prior to their tenure at SAP, Christian worked at Haufe Group as a trainee in controlling and accounting. Christian holds a Diplom-Betriebswirt (BA) in Controlling and Information Management from Baden-Wuerttemberg Cooperative State University and is currently pursuing a B.A. (with First Class Honours) in Management in Industry from The Open University.