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Cannie Tsang serves as the Head of Marketing at SAP since August 2022, leading initiatives to drive revenue and growth in the Hong Kong market. Prior to this role, Cannie was the Associate Director of Marketing Communications at HKBN Enterprise Solutions from January 2020 to January 2022, where responsibilities included shaping communication strategies to enhance brand relevance. Cannie also held the position of Head of Group Marketing at JOS from July 2017 to January 2020, focusing on transforming marketing practices to be outcome-based. Earlier experience at IBM spanned from 2011 to July 2017 and included various roles such as Portfolio Marketing Manager for the Technology Partnership and Systems Group, as well as Market Segment Manager, emphasizing cross-business marketing initiatives. Cannie holds an MBA from The Hong Kong University of Science and Technology and has other advanced degrees in Management Science, Operational Research, and Mathematics from leading institutions including the University of Warwick and The University of Manchester. Additionally, Cannie completed a strategy and leadership workshop at INSEAD in 2020.