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Alex Achour is a Strategic Solution Advisor with over 20 years of experience in software and hardware sales, specializing in the retail and wholesale sectors. Formerly the Director of Hardware Sales at Aptos Retail, Alex achieved significant sales milestones and helped organizations adapt to evolving supply chain demands. Alex has held various roles in sales engineering and management across several reputable companies, including Noodle.ai and SAP, and has been instrumental in aligning business needs with technology solutions. An avid traveler, Alex has visited 27 countries and enjoys various forms of gaming in their free time.