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AJ Burns is the Head of Customer References & Advocacy for SAP Asia Pacific, Japan, and Greater China, leading a team that demonstrates how technology enhances business operations. They previously held key roles in bid management across Australia, New Zealand, and India, as well as a strategic position within SAP's corporate strategy. AJ holds an MBA from Melbourne Business School and has a background in journalism, having worked for the BBC and as a policy officer with the Scottish Government. Additionally, AJ has traveled extensively, enriching their perspectives and professional insight.