Islam AbdelBasseir is a seasoned marketing professional with extensive experience in brand management and marketing strategy across diverse sectors. Currently serving as a Sr. Marketing & Category Management Manager for the TV & Home Appliances division at Samsung Electronics since June 2022, Islam previously held several senior roles at Philip Morris International from August 2013 to May 2022, including Sr. Marketing & Brand Communications Manager for IQOS and Sr. Brand Manager for Medium Brands. Islam's expertise encompasses launching new product categories, developing comprehensive marketing strategies, and leading consumer research initiatives. Earlier experience includes significant positions at Procter & Gamble and Ameco Tech Corp, contributing to brand activation and sales management. Islam holds a Bachelor's degree in Accounting and Business/Management from Ain Shams University.
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