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Emma Alexander is a results-oriented analytics and reporting specialist, currently serving as the Head of Commercial Investment and Analytics at Samsung Electronics. Since 2017, Emma has been responsible for developing the insights platform “smartBI,” utilizing QLIK to transform data into actionable knowledge for key business decision-makers. Previously, Emma held various roles, including Finance Business Partner at Sony, where they managed high-profile commercial responsibilities and led teams in financial reporting and analysis. Emma earned a BA in Business Studies from the University of Hertfordshire in 1990.