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Cherie Chan is a Senior Brand Manager at Samsung Electronics, where they currently lead brand marketing for mobile products. Previously, Cherie held roles at Groupe SEB as a Product and Marketing Manager for Lagostina, securing the brand's status as Canada’s Most Trusted Cookware Brand. They also gained experience at LG Electronics, where they launched multiple flagship smartphones and drove market share growth, and at Sears Canada, where they developed successful co-marketing strategies. Cherie earned a Bachelor of Business Administration in Management and Marketing from the University of Toronto at Scarborough.