Lorna McPherson-Reed is the Head of Legacy and In Memory Fundraising at The Salvation Army, where they lead the development of marketing strategies and stakeholder engagement. With 28 years of experience in individual giving within large charities, they have a strong history of managing teams and driving income growth through innovative fundraising strategies. Previously, Lorna held senior roles at RNIB, Samaritans, and Parkinson's UK, demonstrating a consistent ability to enhance fundraising frameworks and achieve substantial income increases. Their educational background includes degrees from The University of Manchester and advanced diplomas in direct marketing and fundraising management.
Location
London, United Kingdom
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