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Patricia Fragoso is a Senior Director at Salesforce, currently serving as the International Lead for the Experience Design Team within Salesforce Professional Services. They previously held positions as a Lead Program Manager on Google’s Assistant UX team and as the Head of User Experience and Design at the BBC. With a robust background in tech, design, consulting, and broadcast media, Patricia has demonstrated skills in digital strategy, market entry, and digital media. They hold an MSc in Mechanical Engineering from Imperial College London and have served in various advisory and managerial roles throughout their career.