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Manuel Söder is the Head of EMEA Event Operations at Salesforce, where they focus on optimizing audience engagement and enhancing event processes. Previously, they held positions such as Event Programming Senior Professional at SWAROVSKI, where they managed significant B2C and B2B event formats, and Head of Fair Marketing and Events at Campus M21, overseeing various event marketing activities. With a Master of Science in Industrial Management from Hochschule Mittweida, Manuel has consistently demonstrated a passion for creating unforgettable experiences across a range of event types and formats.