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Arlando Velho is an accomplished Strategic Account Director at Salesforce, specializing in B2C Commerce Cloud for the UK Retail sector since January 2022. With a proven track record, Arlando has been promoted twice within two years to the highest internal banding. Prior to Salesforce, Arlando served as Sales Leader for Enterprise Accounts in EMEA at Rithum, where significant achievements included exceeding sales targets consistently from 2018 to 2021. Previous roles at SAP and Apple further demonstrate Arlando's expertise in digital transformation and technology sales, respectively. Arlando holds a Postgraduate Diploma in Financial Strategy from the University of Oxford and a Bachelor of Commerce with a double major in Entrepreneurship and Marketing from Curtin University, complemented by a postgraduate course from Harvard University in Negotiation and Organizational Change Management.