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Alex Parker is a seasoned revenue and go-to-market leader currently serving as Principal Enterprise Architect at Salesforce. They have held various roles in notable organizations such as Blackbaud, where they provided product support, and Make-A-Wish America, where they managed CRM implementations. In their previous capacity as Lead Platform Architect at Salesforce, Alex led technical solution development for the NGO sector. With a background that includes a degree in Business Administration and Management from the College of Charleston, Alex continues to leverage their expertise in AI, data, and CRM to drive innovation in enterprise architecture.