Jaqi Alie currently serves as Head of Experiential Marketing at RYZE, a position held since May 2025. Prior experience includes the role of Sr. Director of IRL Experiential Marketing at Feastables and Director of Field Marketing at Liquid Death. Jaqi's tenure at Mark Anthony Group spanned from September 2017 to April 2022, where responsibilities included leading 360 regional marketing strategies for White Claw Hard Seltzer and managing a team of marketing managers. Earlier roles at White Claw involved extensive media budget oversight and event marketing strategy implementation. Jaqi began a career in marketing with positions at Red Bull, KIVARI, and rEvolution Marketing, demonstrating a strong background in brand management, consumer engagement, and event execution. Jaqi holds a Bachelor's degree in Advertising from The University of Texas at Austin.