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Mónica Martínez Arévalo is a professional with extensive experience in marketing, customer experience, medical regulations, and quality within the pharmaceutical and diagnostics sectors. They served as the Head of Strategy & Business Development at Roche, where they led marketing strategies and team development from 2006 to 2013. Mónica also held various roles at Roche, including Head of Customer Experience Unit and Manager of Regulatory Affairs & Quality. They obtained a Diploma in Integrated Quality Management Systems in 2014 and achieved certifications in Scrum Master and Strategic Selling in 2020 and 2021, respectively.