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Andrea R. is a Digital Strategy & Innovation Expert at Roche, where they lead transformation initiatives aimed at enhancing patient and customer experiences while driving business growth. With a strong focus on omnichannel strategy and AI-driven solutions, Andrea collaborates with cross-functional teams to bridge visionary ideas and practical outcomes in healthcare. Previously, Andrea held various roles, including internships in sales and marketing at companies such as InsurAds and Royal Stars GT S.A., and has contributed to projects at Fundación Botín and TradeSpotting Spain. Andrea is pursuing postgraduate degrees in Business Administration with a focus on the Pharmaceutical Industry at Universidad CEU San Pablo, building on a Bachelor of Business Administration from IE University.