Sridhar Iyer currently serves as the Chief Business Officer at Roadcast since February 2025. Prior to this role, Sridhar held the position of Chief Strategy Officer at Hashtag Orange from November 2021 to February 2025. Experience also includes serving as EVP & Office Head at Publicis Groupe (2019-2021), overseeing key projects for clients such as Signify Philips Lighting and Nestle India. As Senior Vice President & EBD at Wunderman Thompson (2016-2018), Sridhar collaborated with brands including Hero Motocorp and The Times of India. A long tenure at FCB Ulka from 2000 to 2016 as Senior Vice President involved managing brands like Whirlpool and Tata Docomo. Early career roles included Brand Manager at Sanat Products Limited and various positions at FCB Ulka, TWBA, and Everest Marketing & Advertising. Sridhar holds an M.B.A in Marketing from IBMR Pune (1992-1994).