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Matthew Tapson is a seasoned marketing professional with extensive experience in demand generation and strategic marketing leadership across multiple regions. Currently serving as the Global Demand Generation Leader at RIB Software since April 2024, Matthew is responsible for driving revenue opportunities through targeted marketing campaigns. Prior to RIB Software, Matthew held significant roles at Tufin, including Marketing Director for Global Demand Generation and EMEA and APAC Regional Marketing Director, where efforts focused on capturing and converting target audiences into revenue. Additional experience includes leading EMEA marketing at Integrate, various marketing roles at Aptean, and serving as Marketing Director at Blycroft Publishing. Matthew's career began at CMS, where digital marketing strategies were cultivated. Matthew holds a BA in Marketing and Business from the University of Hertfordshire.