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Lincoln Anderson

Senior Director, Consumer Marketing Technology

Lincoln (Linc) Anderson is a seasoned Digital Strategy Executive with over 20 years of leadership experience, specializing in digital transformation, eCommerce, and customer experience. They have held key positions in organizations such as Reynolds American Inc. and BAT, where they enhanced consumer marketing technology and improved operational efficiencies. Linc's expertise spans a wide range of areas, including digital strategy execution, IT infrastructure, and omni-channel marketing. Currently, they are pursuing a B.S. in Information Systems and Operations Management at the University of North Carolina at Greensboro.

Location

Winston-Salem, United States


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