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Ruan Coutinho serves as the Coordenador de Mídia Paga e SEO at Reserva since February 2020, leading paid media strategies for performance and branding across the e-commerce platforms of several brands under AR&CO. Key achievements include transforming the acquisition team into a results-oriented force, implementing efficient cost-reduction strategies, and launching innovative channels such as affiliate networks, TikTok ADS, and Apple Search Ads. Prior to this role, Ruan held various marketing positions, including Senior Analyst, where expertise in driving e-commerce revenue through effective paid media strategies was developed. Ruan's educational background includes a degree in Comunicação Social - Publicidade e Propaganda from Faculdade FACHA. Additionally, Ruan has experience in digital marketing strategy planning and operations from roles at Agência Lizard and Carioca Holding LTDA.