Dana Reinitz-Machac has a diverse work experience in the consumer goods industry, with a focus on eCommerce and marketing. Dana is currently working as the Director of eCommerce at Republic National Distributing Company since April 2022. Prior to that, they were a Senior Manager for eCommerce Marketing and Sales at Ste. Michelle Wine Estates from March 2021 to April 2022. Dana also has experience as a Trade Marketing Manager at the same company from August 2019 to March 2021.
Before joining Ste. Michelle Wine Estates, Dana worked at The HEINEKEN Company as a Senior Manager for Customer Marketing from May 2019 to August 2019, and as a Commercial Marketing Manager from January 2017 to May 2019. Dana also has experience at PepsiCo, where they held various positions including Digital Manager for eCommerce from March 2016 to January 2017, Category Management from March 2015 to March 2016, Associate Account Manager from September 2013 to March 2015, Customer Development Manager from June 2012 to September 2013, and Sales Associate from February 2012 to August 2012.
Dana's career began with a Sales Consultant Internship at Nestle Purina PetCare from May 2011 to August 2011. Dana holds a WSET II certification and an MBA.
Dana Reinitz-Machac holds a Bachelor of Business Administration (BBA) degree in Marketing from Mays Business School at Texas A&M University, completed between 2009 and 2011. Dana also has a Master of Business Administration (MBA) degree in Marketing from the University of North Texas, earned from 2013 to 2016. In addition to their academic achievements, they have obtained certifications in WSET II - Wine and Spirits from WSET (Wine & Spirit Education Trust) in 2021, Digital Marketing Fundamentals from The University of Vermont Continuing and Distance Education in 2020, and a Certificate in Management from Southern Methodist University in 2017.