Reis-Nichols Jewelers is a high-end, luxury retailer and is one of the nation’s largest and most respected privately-held retail jewelers in the country. Their rich history in the jewelry industry dates back to 1919. A family-owned business that values their employees and embodies their cultural motto: Work Hard, Have Fun, and Take Care of Each Other.

In addition to being a destination for the perfect engagement ring, Reis-Nichols designs and manufactures one-of-a-kind jewelry and has professional watchmakers in their certified watch repair facilities.  Reis-Nichols is also an authorized retailer to many internationally known luxury brands such as Rolex, Patek Philippe, David Yurman, Roberto Coin, Mikimoto, JB Star, Cartier, Breitling and Tag Heuer, to name but a few.

With two locations in the greater Indianapolis region, they are the area’s premier jeweler with a focus on providing personalized service.  Their free-standing flagship store exceeds 11,000 square feet, and is located on the north side in the luxury retail shopping district of Indianapolis. The Greenwood location is the destination for south-side clientele and is located just south of Greenwood Park Mall.  

Retail

Reis-Nichols Jewelers

Reis-Nichols Jewelers' headquarters in Indianapolis, IN, United States

BJ Nichols

James Bischoff

Michael Zafiroff

Jennifer Demmary

The Marketing and Merchandising team at Reis-Nichols Jewelers is responsible for creating and executing innovative marketing strategies that elevate the brand's luxury image and drive customer engagement. This dynamic team collaborates on visual merchandising, manages product selection, oversees online marketing initiatives, and develops promotional campaigns to enhance the customer experience across both retail locations. By harmonizing product offerings with targeted marketing efforts, they ensure that Reis-Nichols remains a premier destination for high-end jewelry in the greater Indianapolis region.

Marketing and Merchandising

The Customer Service and Guest Relations team at Reis-Nichols Jewelers is dedicated to providing exceptional and personalized service to every client. They manage client interactions, resolve inquiries and concerns, and enhance the overall shopping experience by embodying the company’s values of care and community. This team, which includes roles such as Client Experience Manager and Hospitality Specialist, ensures that each guest feels valued and supported, whether they are purchasing a luxury item or seeking assistance with their jewelry and watch needs.

Customer Service and Guest Relations

The Technical and Production Team at Reis-Nichols Jewelers is responsible for the design, crafting, and maintenance of high-quality, custom jewelry pieces and luxury watches. This team of skilled professionals, including jewelers and watchmakers, ensures that each item meets the company's high standards for craftsmanship and quality. They manage the intricate processes involved in gem identification, jewelry repair, and imaging, while collaborating closely to deliver exceptional products and services that uphold the brand’s legacy of luxury and personalized service.

Technical and Production Team

This department manages the coordination and organization of merchandise operations to ensure effective shop management.

Merchandising Coordination

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department specializes in providing expert advice and personalized assistance in selecting and purchasing jewelry.

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Reis-Nichols Jewelers

Org chart

Teams

Marketing and Merchandising

Customer Service and Guest Relations

Technical and Production Team

Merchandising Coordination

Human Resources

Jewelry Services

Offices

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Reis-Nichols Jewelers

Org chart

Teams

Marketing and Merchandising

Customer Service and Guest Relations

Technical and Production Team

Merchandising Coordination

Human Resources

Jewelry Services

Offices

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