Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe.

Consumer Goods

Reebok

Reebok's headquarters in Boston, MA, United States

Matthew H. O'Toole

Chris Froio

Gio Tomasini

Tom Flippo

Prashant Singh

The Product and Design team at Reebok is responsible for innovating and developing high-quality fitness apparel, footwear, and accessories. This team oversees the entire lifecycle of product creation, from initial concept and design to product development, merchandising, and compliance. They ensure that Reebok's products not only meet the brand's rigorous standards for performance and style but also align with market trends and consumer needs, enhancing the overall fitness experience for athletes worldwide.

Product and Design

The Marketing Team at Reebok is responsible for developing and executing comprehensive marketing strategies that align with the brand's fitness heritage. They manage global PR, brand marketing, digital brand commerce, and lifestyle storytelling to enhance brand awareness and drive consumer engagement. This team oversees campaign creation, digital promotions, merchandise planning, and public relations to ensure cohesive and impactful marketing efforts across all channels and markets.

Marketing Team

The Operations Team at Reebok oversees the coordination and efficiency of various business functions to ensure seamless execution of retail, wholesale, and direct sales strategies. They manage logistics, optimize master data, streamline store operations, and enhance customer communications. Additionally, the team drives business planning, partnerships, and analytics, supporting the company's mission to deliver top-notch fitness gear and experiences globally.

Operations Team

The Product Management and Development team at Reebok is responsible for conceptualizing, designing, and bringing to market innovative fitness and athletic products. This includes managing the lifecycle of footwear, apparel, and accessories, from initial concept through design, development, and launch. The team collaborates closely with various departments to ensure products meet the brand’s high standards of performance, style, and functionality, catering to fitness athletes globally.

Product Management and Development

The Reebok Finance Team is responsible for managing the company's financial strategies and operations to ensure optimal financial performance and compliance. This includes financial planning and analysis, budgeting, forecasting, accounting, and reporting. Team members collaborate to provide financial insights, support commercial and direct-to-consumer finance activities, and guide strategic decision-making to enhance profitability and drive business growth.

Finance Team

The Leadership Team at Reebok is responsible for setting the strategic direction of the company, ensuring alignment across various functions such as product operations, finance, marketing, and creative direction. This team drives innovation and growth by fostering collaboration, overseeing performance metrics, and making key decisions that reinforce Reebok’s mission to deliver top-tier products and experiences for fitness enthusiasts worldwide.

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Reebok

Org chart

Teams

Product and Design

Marketing Team

Operations Team

Product Management and Development

Finance Team

Leadership Team

Offices

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Reebok

Org chart

Teams

Product and Design

Marketing Team

Operations Team

Product Management and Development

Finance Team

Leadership Team

Offices

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