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Carlos Rivas is a brand-focused creative leader with 20 years of experience in brand building, visual identity development, and UX/UI design. They held positions as a Graphic Designer and Design Professor at Universidad de las Ciencias Informáticas from 2004 to 2007 and served as a Creative Director at the Cultural Cuban Fund in 2011. Carlos has also worked as Head of Design at DATYS from 2007 to 2011, and as a Graphic Designer at Fortra from 2013 to 2020. Currently, they are the Director of Brand and Creative Strategy at READI, a role they have held since 2025, while concurrently obtaining a certification in Brand Management from Cornell University in 2024.