Kacy Bang is an experienced professional in brand management and marketing, currently serving as the Manager of the Brand & Service Activation Group at Rakuten since February 2019, overseeing the company's global sports and entertainment partnership portfolio. Previously, Kacy held roles such as Innovation Leader in the Chief Executive Innovation Office, where coordination of confidential projects and strategic initiatives took place. Kacy also served as Vice Manager of the Marketing Planning Group, focusing on user acquisition and retention strategies for the e-commerce platform. Prior experience includes the role of Asia Brand Manager at Agrosuper and as a Consul's Assistant at the Consulate General of the Republic of Korea. Kacy holds an MBA in International Business from WASEDA Business School and has degrees in Business Administration from the UW Foster School of Business and Kobe University.
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