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Dr. Alya Al Fardan is the Senior Vice President and Head of Campaign Management at RAKBANK, where they design and execute comprehensive marketing strategies aligned with business goals. Recognized as the Digital Transformation Leader of the Year and a Global 200 Women Power Leader in 2024, Alya has a strong background in driving brand visibility and revenue growth across competitive landscapes. They previously held positions at major institutions, including Barclays, First Abu Dhabi Bank, and Dubai Media, where they showcased their expertise in marketing, client engagement, and team leadership. Alya earned a Bachelor's degree in Communication and Media Studies from Zayed University and a Master's degree in Sciences of Innovation and Change Management from Hamdan Bin Mohammed Smart University.