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Carolina Collares has extensive experience in marketing and customer strategy, currently serving as Associate Director at Quartile since April 2022, following roles as Senior Customer Strategy Manager and Customer Strategy Manager. Prior experience includes positions at Elysia Energia Solar as Coordenador de marketing and Analista de Marketing from January 2018 to April 2022, and as a research intern at Universidade Federal do Rio Grande do Sul, contributing to a project on innovation and internationalization. Earlier career stages involved a marketing internship at Dell and consultancy at PS Júnior. Carolina holds an MBA in Digital Marketing from ESPM Escola Superior de Propaganda e Marketing and a Bachelor's degree in Business Administration from the Federal University of Rio Grande do Sul, alongside ongoing studies at ICN Business School.