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Stefan Ilkovics is a strategic design leader currently serving as the Creative Director for the AI & Innovation department at Puig. With a background in digital art direction as a freelancer for A.P.C. and experience as co-founder of Naughty Society and Blondie, Stefan blends creativity with business acumen. They have advised and directed projects for renowned brands such as Nike, CHANEL, and Volkswagen across various global markets. Stefan has also contributed to educational initiatives as a board member of the AI Business Consultant program at Hyper Island and sits on the advisory board for White Label Project. Holding a master's degree in Marketing from ESCP Europe and completing studies at prestigious institutions like Harvard Business School, Stefan actively champions the integration of AI in beauty, fashion, and luxury sectors.