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Asmae Bouhafs is a Talent Acquisition Specialist with a strong background in end-to-end recruitment and talent management. Currently at Puig since January 2025, Asmae focuses on niche brands, building on prior experience at BYREDO from February 2023 to April 2025, where responsibilities included recruitment management, campus partnerships, talent pipeline building, and candidate engagement. Asmae has also contributed to logistics management for a Yves Saint Laurent Beauty event at SHORTCUT EVENTS and has experience in educational roles at ESLES 이에스어학원. Asmae holds an MSc in International Management from Institut Mines-Télécom Business School and a Master's in Public Administration from Dong-A University.